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Gartner® Report – Emerging Tech: Top Use Cases for Generative AI

Discover the most prominent, promising, and valuable use cases for GenAI

As AI implementation scales, early adopters are seeing the benefits of disruption. But what is working and what’s not?

In this Gartner Report, Emerging Tech: Top Use Cases for Generative AI, learn about the “initial use cases in content generation, drug discovery, and AI avatars [that] highlight new opportunities for generative AI."

Discover the business benefits of these top use cases insights and recommendations, including:

  • AI-generated marketing content that has emerged as the most technically mature use case to serve creative augmentation
  • ROI in early domain-specific AI implementations by identifying existing tasks in your target domain that require repetitive human involvement without creativity
  • GenAI that’s already reducing the cost of drug discovery by several orders of magnitude by accelerating candidate selection
  • AI avatars are delivering early success for GenAI by currently focusing on upselling, revenue growth, personalised sales recommendations, and enhancing customer experiences with text-to-video generation

As you think through your AI strategies, learn about the top use cases for GenAI and insights on how domain-specific AI-generated content can unlock greater operational efficiency, enhance security, and business value, but is cost-intensive.

Gartner, Emerging Tech: Top Use Cases for Generative AI, Anushree Verma, Vibha Chitkara, 31 July 2023


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